Is your Website/Blog converting your traffic into paying visitors.
If you answered No , then you should be implementing the lead funnel & continue reading below…
Do you know what marketing funnel is ?
Marketing funnels are all about moving users into a journey where they become aware of the brand & finally a sales conversion happens. In short it is a system every business should use.
To implement a funnel for your product or service, you need a software that helps to implement a funnel so that entire process in Automated. And it automatically converts the visitor as a paying subscriber or customer.
To further simplify the explanation – a lead funnel is a collection of multiple pages with each page with a different goal. These pages individually can be said as landing pages & collection of these landing pages can be termed as funnel. Best part of funnel is that they can be tracked individually or collectively. This make the funnel easy to manage, update & scale as a system.
Benefits of Leads Funnel
1. Improved Sales Conversion
You can attract many visitors to your website but that does not give any assurance of sales. Certain audience will drop out as funnel narrows down.
Sales funnel gives ability to market the audience who is dropping off. As most of sales conversion is a automated process.
2. Identify the problems
Lead funnel is a staged process, there are metrics available at each stage. Being a process driven approach, it is easy to identify leaks in the marketing funnel at any stage. Once you identify the leaking metric, then iterate the stage on how you can improve upon the user experience at this stage.
3. Less or No Errors
Funnels are fully automated process so chances of error reduces drastically. So as your business grows or if you are ready to scale, it is time you upgrade your business for sales funnel.
Example of Traditional Offline Sales Funnel
a. A mattress company post a newspaper ad
b. People interested makes a call or visit the store
c. Some people buy immediately
d. Some people are follow-up before a sales can happen
Example of Online Sales Funnel
a. A visitor lands on the website via search engine or facebook ads
b. Likes a lead magenet & opt-in
c. Email nurturing series is send to the visitor & followed by offer
d. User view & like the sales offer to convert further.
Stages of Sales Funnel
Below is a preview of Stages of Sales funnel.
Sales funnel system filters through the crowd as it takes audience through different stages. As audience drops out of existing funnel stages & it needs to be further nurtured before conversion happens.
There are three preliminary stages of sales funnel. A Cold prospect moves through the following stages before it can be converted as a lead.
a. Awareness stage
Goal: Solve a specific problem
a visitor is aware of the problem & our funnel shows the solution by means of lead magnet, product or a offer.
Type of Content: Blog, Video, Social Media, Lead Magnet
b. Evaluation Stage
Goal: Increase touch point with customer or Nurture your audience
Here the visitor can be shown various contents like use-case, comparison study, case study
Type of Content : Resources, Downloads, Coupons, Quiz, Webinar
c. Conversion Stage
Goal: Convert the customer for sales conversion
A visitor is ready to become a customer. In short, sales conversion is ready to happen. Here the funnel with least friction should provide ability to convert visitor to a customer.
Type of Content: Free Trial, Demo
We have identified 5 Step Process to build a lead funnel. We recommend you to request this pdf. The document will help you build your first lead funnel.
In case if you are looking for detailed training resource for funnel you may check Funnelize.
If you want MakeYourSoftware to help you consult you on Sales Funnel. Get in touch with our team for more information.